Sales & Marketing Services

Our Sales & Marketing Services

Our Sales & Marketing practice is here to help companies like yours take your growth to the next level.

 

Many businesses have relied on their sales teams and networks to grow, others may have a marketer or small team already doing marketing.

Often, businesses which have a less well-established marketing function, focus on tactical marketing activities without a marketing strategy to align their efforts to. For any business to achieve the best results from its marketing spend and crucially grow the business in-line with its objectives, marketing teams large or small need a robust strategy tailored to the objectives, resources, capabilities and available budget – all before they start to think about tactics.

We provide our clients with strategic marketing leadership capabilities without the requirement to hire a full-time marketing director. Our strategies have helped our clients maximise their return on marketing investment, increase their inbound enquiries on average by over 300% and grow their businesses faster.

Our Sales & Marketing services include:

Creating integrated and digital marketing strategies aligned to your objectives

Market segmentation and customer targeting strategy – helping you target the right customers and maximise your returns

Interim CMO and Marketing Director – providing senior strategic leadership to your teams as and when you need it

New product launches – from concept to launch

Content strategy – creating an actionable content plan aligned to your campaigns and brand

Customer advocacy – case study creation, maximising advocacy assets and testimonials

Campaign planning services – creating compelling campaigns aligned to your objectives

Internal and external communications planning – wider brand communications to internal teams, existing and past clients and long-term awareness building

Content and collateral creation – blogs, white papers, infographics, e-brochures, graphic design, video content and sales collateral 

 

To find out how we can help you take your marketing efforts to the next level and grow your business, contact ICS for a no obligation and confidential discussion with our Sales & Marketing Practice Leader.